Five Web Design Trends To Kick Off 2018 – Richard Chan Solicitor

A website is still the crown jewel of a company’s online marketing initiative. How many times a day do you say, “Just check our website” or “We want to drive people to the website.” It’s natural because that’s the place where your story is. Your past, your future. Your products, your e-commerce. Plus, your website is always open and represents you when you can’t be physically present yourself – Richard Chan Solicitor.

But is your website doing what you had hoped it would? Is it tired? Is it functional? Is it converting visitors? Maybe it just needs a refresh for the new year. I’ve identified five web design trends to kick off 2018 to make sure your site says you’re more than ready for business.

Animation

For 2018, animation is very much in. Animation brings a brand’s story to life quickly and is especially effective when drawing visitors to the home page. It can communicate complex messages easily and in ways that viewers can grasp right away. Animation can also help portray a brand as digital savvy because it shares its story in a dynamic way.

Specific animation tactics that will show up in 2018 are animated logos and GIFs. Animating a logo helps a brand bring even more life to its persona and can be powerful and engaging when executed properly. The proliferation of design tools with simplified interfaces opens up the execution of animation to greater audiences and more companies.

Typography

Richard Chan Solicitor, While some brands will ramp up their animation, others will make typography their tool for garnering attention and pulling visitors in. Typography has always been present on websites, but we’re talking about fonts with more personality that take more visual presence on a page. Typography will also be ramped up in size, taking on the role of other graphics and visuals, essentially becoming a visual entity on its own. Some brands are already experimenting with typography and using only one font throughout the whole site. This varies from former style guidelines, which encouraged at least two or three different fonts, but some like the minimalism and simplicity that using only one font portrays.

Bold Colors

2018 will be the year of disruption. Using bold, contrasting colors will symbolize what’s going on. The trend for putting together two or more colors that don’t seem compatible will strengthen as the year extends. New design tools like Khroma are helping designers experiment and take risks they might have shied away from in the past. They’re sharing bold representations for brands and showing the world that colors have incredible emotional impact and are vital in telling a brand story and capturing its persona.

Asymmetrical Layouts

For years, websites were designed on grids to create visually balanced and pleasing layouts. But disruption is the name of the game in 2018 and pages will now be designed to be asymmetrical with all the rules for grids tossed aside. How well this trend is embraced will depend on the brand and the persona it is trying to convey. Financial institutions may be more hesitant to look jumbled and off-center while some retail brands could wear it beautifully.

Mobile Elegance

Web designers have been working on mobile-friendly designs for a few years but 2018 will see even more focus on mobile. Mobile browsing surpassed desktop in 2017, which means that brands will start to prioritize mobile in their design and usability efforts. Given that new focus, designers will be able to design more fluid and intuitive experiences, leading to more sophisticated and elegant solutions. And because simple intuitive experiences convert better, more brands will opt for this movement toward improved mobile design. Richard Chan Solicitor, Designers will continue to evolve their work to incorporate great user experiences while maintaining brand integrity.

Just when we think there’s nothing new under the sun when it comes to website design, we’re greeted by new ways of looking at this valuable tool in the online marketing toolbox. Websites are workhorses, but they’re working smarter. It will be interesting to see how these web trends extend in 2018. I anticipate a nice blend of graphics and usability in these trends. Disruption and innovation just for the sake of being different have no place in the world of online marketing, but when it’s working toward brand goals to move the needle on sales, I’m all for it.

Why Do I Need a Solicitor – Richard Chan

As there are now many organisations, which give free independent specialist advice many people, are unsure to why they should hire a solicitor.

The simple response to this question is that although specialist organisations are able to offer generic or commercial advice, advice on the law should always be sought from those whom are qualified. Laws and regulations are lengthy and complex and often apply to situations in ways, which the untrained mind would not be able to spot.

The danger in seeking advice from non-legally qualified body is that you will not be protected when you make a decision based on the advice given and are subsequently penalised by the law. All practising solicitors are regulated by the Solicitors Regulation Authority (‘SRA’), the SRA produce a set of rules (currently Solicitors Code of Conduct 2007), which govern the professional behaviour of solicitors extremely tightly.

Regulations such as these are developed in order to protect the interests of the client and are not present in many other organisations. Taking advice from a solicitor on the law affords you a protection that no other advice body can give – Richard Chan Solicitor.

Another benefit of seeking legal advice from a qualified solicitor is that they are normally not only educated in the law, but they are active businessmen and woman and therefore have the ability to consider relevant commercial factors into any advice they give.

How do I go about choosing a solicitor?

Firms of solicitors often practise in many different sector areas and within these areas they have numerous specialist fee earners. Therefore it is no longer as simple as searching for a solicitor, which practices in the area of law you have a problem. Finding a solicitor will depend on the type of advice you require, along with your location. Please see the following as some examples:

– The Internet

More than ever before, most modern solicitors have a full website. Search the internet for local solicitors or for solicitors specialising the relevant area of advice – preferably both. Have a good look at the websites – if it is up-to-date, full of helpful information and shows a clear awareness of client needs, then that’s a good place to start. It’s amazing how much you can tell from the firm’s website – if they don’t have any e-mail addresses clearly evident, or if the website has little helpful information or worse still, the site hasn’t been updated for years – this is the type of firm you should avoid

– You need a quick bit of advice on a personal issue at work or home.

Many high street firms offer ‘legal surgeries’, which in essence offer free legal advice to those who come through the doors. Look to your local high street firm’s websites to see if such a service is offered.

– You are purchasing or selling a property

Your estate agent is always a good place to start to seek a recommendation for a firm dealing with property. However, be aware that some estate agents may charge referral fees to firms. So do not be afraid to ask your estate if this is why he is recommending this particular firm to you. Compare your different local firms to make sure you get a fair price for your conveyancing work. But do remember cheapest isn’t always best. Value for money is one thing – cheap advice and mediocre client care is totally different. Consider avoiding firms with only one or two lawyers as the work can often be slow.

– You have incurred a personal injury

Many firms now offer conditional fee arrangements ie no win no fee cases. If you have suffered a personal injury look at firms in your area, which offer these types of arrangements. A no win no fee agreement could potentially save you a lot of money on legal fees if you were to be unsuccessful in your claim. Do always read the small print to any conditional fee arrangements.

– You are selling or acquiring a business

Depending on your corporate location and size, there are larger firms which have considerable merger and acquisitions /corporate teams which will specialise in these type of transactions. Look at a firm’s website to find out if they have any special offers currently running, and contract the relevant fee earner directly for a quote.

A good solicitor like Richard Chan Solicitors, should always be flexible and helpful. If for example, due to a personal injury, you need a home or hospital visit, your solicitor should be able to accommodate this. Do not be afraid to ask for a same sex solicitor if your case is of a personal nature. If you are unhappy with your solicitor’s performance, then all firm’s irrelevant of size will have an internal complaints handling procedure which you should be able to obtain and follow accordingly.